FRUIT
FRUIT
FRUIT
FRUIT
FRUIT
01
fruit
decalion
low-calorie drink
low-calorie drink
02
fruit
decalion
low-calorie drink
low-calorie drink
03
fruit
decalion
low-calorie drink
low-calorie drink
04
fruit
decalion
low-calorie drink
low-calorie drink
FIG. 01 / FOUR FLAVORS, ONE SYSTEM
FRUIT DECALION®
VISUAL CONCEPT / 2024
VISUAL CONCEPT / 2024
THE PROJECT / 001
A little more
color. A lot more
personality.
Fruit Decalion is a concept line of low-calorie soft drinks built around four distinctive flavor combinations. The packaging pairs bold typography with soft gradients, giving each flavor its own identity while keeping the whole collection recognizable.
SCOPE /
Brand system
Packaging
Art direction
AI visual direction
Print production
Packaging
Art direction
AI visual direction
Print production
PROJECT INFO /
2024
Concept project
Four flavor identities
Portfolio case study
Concept project
Four flavor identities
Portfolio case study
ONE SYSTEM. FOUR MOODS.
SOFT
MEETS
BOLD.
MEETS
BOLD.
Expressive type meets gentle color transitions. A compact, recognizable system that adapts across formats.
02 / COLOR SYSTEM
TASTE
THE PALETTE.
Each combination gets its own visual character. Together, the four palettes feel like part of one collection.
01 / COOL
LAVENDER /
BLUEBERRY
BLUEBERRY
02 / FRESH
LEMON /
LAVENDER
LAVENDER
03 / BRIGHT
LIME /
APPLE
APPLE
04 / JUICY
BERRY /
GRAPEFRUIT
GRAPEFRUIT
01 / DESIGN SYSTEM
03 / TYPOGRAPHY
PACKAGING IDENTITY / BOLD & SIMPLE
04 / ART DIRECTION
IN CONTEXT.
Brand system
Packaging
Art direction
AI visual direction
Print production
Packaging
Art direction
AI visual direction
Print production
/ rus
